Driving sales and attracting customers doesn’t always have to be complicated. If your restaurant is in need of some simple yet effective ways to do just that, here are two quick methods that are helping some of the top restaurants attract and retain new customers.
1. Be Consistent with Direct Mail: Planning and designing your direct mail campaigns can be very time consuming. Between deciding on a flyer design and choosing your target zones, it can be easy to overlook basic direct mail standards that can make the difference between an effective direct mail campaign and a somewhat successful one. Once you’ve done it, the second time should be a breeze. Keeping your customers consistently informed about menu changes and specials can make all the difference. Our advice, send out your menu or flyer every two weeks.
2. Keep them Coming Back: When your customer’s order takeout or delivery you can assume two things. This customer lives close by and your restaurant is a go-to for those nights when they just don’t feel like cooking. Those customers are some of the easiest to target. Include in their takeout or delivery bag a copy of your menu every time and based on how frequently they order, include a coupon meant only for takeout and delivery clients that will keep them coming back. The next time it’s that day of the week and they need a restaurant to order from, they have your menu handy and a coupon to seal the deal.