If you’re a business owner you know the holidays are a crucial time where the opportunity to reconnect with former clients and connect with new clients is readily available. One of the best ways to do so, can be with e-mail marketing. Starting an e-mail marketing campaign this holiday season can provide you some opportunities not possible during the rest of the year, but if not done properly, they can be missed opportunities. Whether you’re new at e-mail marketing or a veteran, it can always be daunting to begin a campaign. But have no fear! We have compiled 4 e-mail marketing holiday tips to get you through your campaign so that you can increase the visibility of your e-mails as well responses to those e-mails.
We all know that it can be hard to keep the introductions going on Linkedin and starting a conversation with the services you offer to their Linkedin inbox is never the right way. What’s worse? Adding Linkedin contacts to your marketing campaign list to increase the amount of your subscribers this holiday season. E-mail marketing holiday tip #1 – your Linkedin acquaintance will not appreciate your spontaneous e-mail to their personal e-mail if they have never subscribed to your list. Think of how much spam they’re already receiving this season!
One of our essential e-mail marketing holiday tips includes timing. Just like in comedy, timing is important in marketing and if you wait until the very day of any holiday, it would be a waste. Send your campaign 3-5 days before the holidays so that your subscribers have an opportunity to view the e-mail. Otherwise, you run the risk of having the percentage of e-mail openings being lower than expected, because your subscribers will be too busy celebrating the day of their favorite holiday to reach their e-mail.
Depending on what campaign monitor you have, there are several ways in which you can review previous engagement reports. Do not waste your time on subscribers who have low ratings throughout the year. Instead, one of our e-mail marketing holiday tips is to focus on brand new clients and former clients who have shown engagement consistently. This includes click-through-rates as well. Your holiday campaigns can take time and as a small business owner you are probably taking care of 100 other lose strings before the year is over. Work smarter not harder!
Sometimes these can be scary words but they are absolutely your best bet and that is why it is one of our e-mail marketing holiday tips. One of the biggest reasons e-mail marketing campaigns can fail anytime of the year is because there is not enough segmentation or testing for a particular list. What is the easiest way to segment your list? Segment by subscriber ratings, new subscribers, location and age ranges. With the right e-mail marketing tool, this can be a pretty painless process. But what is segmentation without testing within these segments? How can you test? Try A/B testing. If you are following our e-mail marketing holiday tips then you will probably take tip #2 into account. If you would like to test different subject lines or content 5 days before the holidays and see which campaigns perform best on a small segment of your list, you can send the most successful campaign 3 days before to the rest and largest part of your list.
Take everything in stride. These 4 e-mail marketing holiday tips can help you make the difference between a good campaign and a great one! Don’t over think the basics and don’t skip any important steps when building and modifying your campaigns. If you need help with your e-mail marketing in time for this holiday season feel free to check out our e-mail marketing services.