1. Evaluate where you stand: You mentioned that you currently do not have any social media in place yet so it’s more about determining where you want to go.
2. Goals: Where do you want your social media efforts to take you in 3 months, 6 months, 1 year? Without goals you won’t put in the specific efforts necessary to achieve what you would really like to accomplish. I can’t tell you how many times I see organizations post aimlessly and by the time they come to us, they confess that they are disappointed with the results of their social media campaigns. Most people expect their goals to be an automatic result if they complete basic social media campaign tasks, but that’s usually not how it will pan out.
3. Pick your social platforms: If you have a small team, do not start with all of the platforms that are available! It’s important that you commit to a schedule and I cannot stress this enough. If you try to hit every single social media platform out there thinking that it will mean more exposure, then it will be very difficult to keep up with consistent posts which is what will keep readers coming back. If a potential reader stumbles upon your page and that page has more that a month old posts as your latest post, they will most likely not take much of an interest.
4. Be aware of your audience: I like to advise some of our non-profit clients, that apart from identifying the audience they would like to reach, it’s also important to envision the perfect audience member. Then it’s a matter to how to duplicate or reach more of those same type of members while still engaging the rest of your audience.
5. Develop a method to analyze your efforts: How will you account for your posts, engagements, etc. across networks?
6. Dream Big: Take a look at some of the big non-profits and see how they’re handling their accounts. Pick one style that you like the most, cut their efforts in half or accordingly depending on the size of your team, and that should help you come up with a realistic plan that will help accomplish your non-profit’s social media goals.